Use of the rainbow flag by the gay community began in 1978 when it first appeared in the San Francisco Gay and Lesbian Freedom Day Parade. The rainbow also plays a part in many myths and stories related to gender and sexuality issues in Greek, Native American, African, and other cultures. The multicultural symbolism of the rainbow is nothing new - Jesse Jackson's Rainbow Coalition also embraces the rainbow as a symbol of that political movement. The rainbow flag has become the easily-recognized colors of pride for the gay community.
